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For Springhowever, the brand is staging a big relaunch that has the fashion industry buzzing. The goal for the collection is to give people access to attainable luxury and basics that have been well-thought out and have an ease and effortless feel to them. Denim is an easy piece in the closet and we want everything to reflect that same story and that same kind of feel.
Why did you decide to bring the brand back? We brought the brand back because we felt that it was unfulfilled. Paper is a great brand, but it never got to live up to its name. Coming back now with a full collection, we are able to tell a complete story — we are able to fulfill the name.
What was the inspiration for the Spring collection? We know you have a specific color story for the tees; where did that come from? We think a lot about washing your denim and about the creation of that product. That painting is so easy on the eyes — so beautiful and so rooted in blue.
Your relaunch is really focused on being an accessible brand, such as with the Instagram shoot. When we launched originally with Paper, I just stapled Polaroids to a piece of paper and sent them to all the stores.
So, in that vein, we did the modern version of Polaroids as Instagram. We want that dialogue with our customers; we want to hear their feedback. Personal style is about personality; we need to know the personalities who are wearing it.
What is most important for us is connecting with the people who are wearing the clothing. Where do you want to take the brand?
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What are your goals with the re-launch? Our goal is to get into all of the top retailers that we were in before and to grow our e-commerce business. We would like to open brick-and-mortar in about 18 months to 2 years.
We have models in-house already! What kind of customer are you geared towards? Our price point sits right at a contemporary — although I hate that word — [level]. On a more personal note, fall is coming up. What will you be wearing in terms of denim and fall basics? Easy clothing, fancy accessories.
I want the ICN fit, which is a really easy, slouchy fit. I like to wear it where it hits the ankle. And I want a menswear-inspired coat and some Rick Owens boots.
Is there anything else you want the StyleCaster reader to know about the collection? Communicating with the people who are wearing the brand is so important.
The brand is us. They can call or e-mail us from the website and we answer their questions directly.
We like to talk to the people who are wearing the clothing. Super-soft tees incorporate the muted blue and peach tones of Japanese painting The Great Wave. Included in the umbrella of elevated basics is a classic leather motorcycle jacket silhouette, available in a selection of hues, from blue to black.
Denim cut-offs have the same traits as their long-legged companions, with all the comfort and ease of the warm-weather essential. Loose shirt-dresses have a casual appeal as well as the ability to be worn and styled in a myriad of ways to fit your personal style.Find great deals on eBay for paper denim jeans.
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A paper machine (or paper-making machine) is an industrial machine used in the Pulp and paper industry to create paper in large quantities at high speed. Modern paper-making machines are based on the principles of the Fourdrinier Machine, which uses a moving woven mesh to create a continuous paper web by filtering out the fibres held in a paper stock and producing a continuously moving wet .
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