Then comes the day when a member of your marketing team says that he want you to review a draft of tactics that are designed to influence your customers' buying behavior. You know a thing or two about this. At last, you feel as though you can put down that shovel.
Ready to take the next step? Request information to learn more about this program and receive your free career guide. Request Info Evaluating Consumer Behavior to Boost Your Business Consumer behavior evaluations take a closer look at motivations, reasoning and actions that go into purchase decisions.
Understanding the aspects of consumer behavior and the methods of study provide valuable insight for your own business and offer important techniques for driving your business to the next level of success.
Customer Behavior The psychology behind consumer behavior has been widely studied, regarding both the reasoning for purchase and the contributing factors that can influence the decision.
Research has found three basic reasons for making purchases: Necessity — Food, shelter, basic clothing, health care, childcare, etc. Social status symbol — Trendy clothing, expensive cars, large houses Gifts — Purchases made with the intent of gifting to others.
Research has also found three reasons for which consumers do not buy products: Lack of necessity — Consumer does not need it, so they do not buy it.
Financial deficiency — The money or credit is simply not there for purchases. Dislike — Consumer does not like the product. How Is Consumer Behavior Studied? Over time, social researchers have developed many methods of studying consumers and the behaviors that drive purchase decisions.
The research falls into two categories.
Primary research is designed and conducted by an individual or organization, and secondary research uses information that others have conducted to draw new or different conclusions.
Some typical primary research methods include: Surveys — Surveys are ideal for gathering a large amount of specific information, whether containing open-ended questions What state are you from?
Surveys can be mailed, emailed or conducted in person. Most people will offer their honest opinion if given a free sample or incentive. Focus Groups — Focus groups are particularly useful for testing new products or making changes to existing product, allowing a group to discuss a certain idea or product and gathering data from the conversations that transpire.
Personal Interviews — A personal interview can gather very in-depth information from a consumer, but can be very costly and time-consuming. Observation — Simple observation can often provide the most honest opinions from a consumer, whether it is observing an online marketplace or a physical store space.
Online Research — Pop-up surveys are becoming more common; gathering data from consumers through data forms during online shopping or purchase.
Online data can also be gathered by monitoring page visits and behavior on a website. A few examples of secondary research methods include: Books — Researched and scholarly works of literature offer excellent sources for information.
Internet publications — Credible, authoritative research can be found online, and should be used sparingly and fact checked Research reports — Tested information conducted by credible professionals can offer first-rate insight. Evaluating Consumer Behavior to Boost Your Own Business While many research methods can be costly, some can be quickly and inexpensively applied to your own business.
Using consumer behavior research can give your business a leg up on the competition. Poll your clients or customers.
Ask simple questions to get quick answers, including topics such as customer satisfaction and desired product or service changes, and use the feedback to better serve your customers.
Analyze online activity on your business website to learn what customers are looking for or revisiting. Use the information to develop a more appealing, user-friendly websitewhich can really boost your business efforts.
Offer a free sample of a product. Train yourself to look for clues as to why they are likely purchasing what they are purchasing. For a business to succeed it is imperative to know your target consumer, their motivations and their triggers for purchase.Evaluating Consumer Behavior to Boost Your Business.
Focus Groups – Focus groups are particularly useful for testing new products or making changes to existing product, Developing a proactive way to evaluate consumer behavior should be a key to any business plan. The products or services section of your business plan should clearly describe what products and/or services you're selling with emphasis on the value you're providing to your customers or clients.
Aug 29, · Merge what you already know about consumer behavior with what you can do with those tactics to increase an interest in and to develop a preference for your product or .
In this edited excerpt, the authors discuss the whys and hows of conducting market research. Market research aims to understand the reasons consumers will buy your product.
It studies such things as consumer behavior, including how cultural, societal and personal factors influence that behavior. Market research aims to understand the reasons consumers will buy your product. It studies such things as consumer behavior, including how cultural, societal and personal factors influence that.
Behavior (American English) or behaviour (Commonwealth English) is the range of actions and mannerisms made by individuals, organisms, systems, or artificial entities in conjunction with themselves or their environment, which includes the other systems or organisms around as well as the (inanimate) physical environment.
It is the response of the system or organism to various stimuli or inputs.