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Michael Fungai Strategic Management Exam Questions Question What do we mean by the nature of environment and how can we improve our understanding of it? The formulation of strategy is concerned with matching the capabilities of the organization to its environment.
But the word environment encapsulates different influences and it is difficult to understand its diversity. There are two responses which are dangerous in their limitations.
The first is the balance sheet approach, which consists of listing all the conceivable environmental influences under what amount to plus and minus headings. So, this list may be very long for most organizations. However, if environmental analysis consists of this long list and nothing more, then the limitations are significant.
The second piecemeal which means understand the environment from overall impact. In practice, managers cope with range of influences by evolving, overtime, accepted wisdom about their industry, its environment and what are sensible responses to different situations.
No organization can exist without interact with the external environment, so external environment is very important. Managers have always to deal with change, but there are two ways in which environmental change is becoming more problematic: So, perceived changes in environmental influences signal to the possible need for changes in strategy.
Managers also have to cope with uncertainty, they have to reduce the uncertainty and to do this they have to ask how uncertain is the environment?
What are the reasons for that uncertainty? And how should the uncertainty be dealt with? Environmental uncertainty increases the more conditions are dynamic or the more they are complex. The degree of dynamism is to do with frequency of change. Complexity may result in different ways.
The lowest the uncertainty exists where conditions are static and simple. Such organizations can cope with understanding their environment by seeking for understanding of the environment on an historical basis. An historical pattern, once identified might well be expected to continue overtime, or at last be sensibly refined systematically.
The aim is to understand such complexity as does exist. This can be done by concentrating on detailed analysis of the past to be used as a basis for forecasting the future. In static condition, whether they be simple or complex, environmental scanning is likely to be more continuous, systematic exercise than in dynamic situations.
Since there is more likelihood of being able to use the past as a predictor of the future it is worth investing management time in systematic scanning. Another sensible of dealing with situations of low complexity is to seek for some predictor of environmental change that might take place.
Problems of historical approach, some of these predictors will create a problem if there are other influences also management become bound by their own recipe. In dynamic condition the environment is changing.
Organizations faced by technological advances or sophistication of customers make difficult to the managers to predict from the past. We need to follow more future orientation approaches for dynamic conditions.
To cope with uncertainty there are organizational responses and there are information gathering responses. Organizational responses involve ensuing that the structure of the organization is such that it can sense efficiently what is going on in the environment and be flexible enough to respond to such changes.
As the dynamic conditions increase the interpretation of these conditions becomes more inspirational. Managers sensibly address themselves to considering the environment of the future, not just of the past. There are structured ways of trying to understand and deal with the future.
Some forms of scenarios might be taken, this could involve identify possible major environmental future change by a methods such as Delphi Technique and based on these projections, building alternatives scenarios of the future.
The aim would be to evolve different strategies for different possible futures. It would be then possible to monitor environmental change to see which of these scenarios is most appropriate. So, you need to keep your eyes in the future. There are dangers of course.
It is sometimes difficult to get managers to conceive of markedly different scenarios and responses than those already familiar to them — a problem of recipes again.The following is a list of CE courses focusing on Career vetconnexx.comibe today!
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